Ad services firm DoubleClick Inc.
on Tuesday picked up the exclusive responsibility of selling ads and
sponsorships on three Time Warner
properties — TIME.com, TIMEdigital.com and LIFEmag.com.
The deal calls for DoubleClick to add these sites — the online
accompaniments to popular Time Warner magazines — to its ad network. The
network consists of 1,200 publishers, including other well-known brands
like AltaVista, Nasdaq.com, Children’s Television Workshop, A&E, Comedy Central, Food Network and HGTV.
“Our relationship with DoubleClick represents a powerful combination of two
industry leaders,” said Taylor Gray, president of TIME.com.
“DoubleClick’s unmatched resources will allow us to focus on delivering the
very best content to our readers.”