E-mail outsourcing company USA.NET signed Ad Mail agreements with the Pittsburgh Post Gazette, The Morning Call (Allentown, PA) and the Florida Times-Union (Jacksonville).
USA.NET Ad Mail is a classified advertising e-mail program that adds
Web-based e-mail addresses to classified ads. Publishers can brand it and
offer it to their customers as a value-added advertising option.
Ad Mail also provides an autoresponder feature for automatically sending a
response to inquiries, as well as a forwarding feature, which enables
advertisers to forward Ad Mail responses to their own private e-mail inboxes
for consolidated message management.
“Ad Mail enables readers to respond to classified ads from anywhere in the
world, which helps increase reader response rates while offering newspapers a
vehicle for increasing advertising revenues,” said John Street, president and
CEO of USA.NET.
All three papers will present Ad Mail as a premium temporary e-mail service
to private-party and commercial advertisers in all major classified
advertising categories.
Advertisers that subscribe to the Ad Mail service
will be able to access their email through each paper’s Web site.
Web site
visitors will also be able to e-mail advertisers directly through these
papers’ online classified sections via hot links to the advertisers’
temporary addresses.