Privately held cost-per-click ad network ValueClick said it
posted an increase in net revenues for the third quarter of 143.6% over net
the second quarter of 1998.
Specifics were not disclosed, but the company said revenue growth has averaged
85 % percent per quarter since its launch in July 1997. No word on
“We believe the results this quarter demonstrate continued demand for
performance-based solutions among Internet advertisers and Web publishers,”
said Brian Coryat, founder and CEO of ValueClick. “With consecutive quarters
of steady growth behind us, our cost-per-click model cannot be considered an
experiment – this is a clear signal from the industry that CPC and ValueClick
are here to stay.”
The company said network members grew in the third quarter from 6,000 to 8,000
and that clickthroughs grew from 138,431,641 to 278,437,838.