ViewSonic Corp. teamed with Yahoo! to launch launches the second phase of
its global branding initiative, “ViewSonic on Top, PC Sold Separately.”
Advertisements have been created pairing the companies as leading providers in
their respective industries to educate consumers on the importance of having a
good-quality, high-performance monitor. Spending on the campaign was not
disclosed.
This campaign will be seen in various computer publications including PC
Magazine, PC World, PC Week, InfoWorld, PC Computing, Windows Magazine and
Information Week. In addition, this joint campaign will also run in general
business publications including Forbes, Fortune, Business Week and Inc.
magazines.