Visto Corp., a provider of personal
information and communications services on the Web, launched a new corporate
logo and a multi-million dollar national advertising and marketing campaign.
The campaign will focus on how visto.com can make the lives of both
professionals and wired families easier and more productive.
The new campaign is based on the theme “Life on the Dot” and communicates
that life can become simpler by using visto.com as the one place to keep your
important information and collaborate and communicate with co-workers,
family, and friends.
The new visto.com logo, a simple design punctuated by two connected dots,
reinforces the concept behind the company’s new theme.
A print advertising campaign will run in The New York Times, Wall Street
Journal, USA Today, and other regional publications such as The Boston Globe,
San Jose Mercury News, Austin American Statesman and The Seattle Times.
The campaign also includes an online advertising effort across portals and
vertical sites including Yahoo, ZD Net, MSNBC, CNN, Motley Fool, E-Trade and
iVillage. Agency details and spending specifics were not disclosed.