Imperial Bank, the principal
subsidiary of Imperial Bancorp, said that its Emerging Growth Division has
granted Internet traffic analysis company WebSideStory Inc. a $4 million revolving
line of credit.
The credit facility will provide WebSideStory additional working capital to
continue developing new technologies and services based upon its Internet
tracking and analysis technologies.
WebSideStory, creator of HitBOX, tracks and analyzes hundreds of millions of
online visits per day, in real time, around the clock. All of the information
collected is available on demand from the company’s proprietary data
warehouse.
“We feel very comfortable with WebSideStory’s capabilities,” said Tim
Bubnack, senior vice president of Imperial’s Southern California Emerging
Growth Division.
“In a few short years they have developed technology that is
beneficial to Internet providers
worldwide. We look forward to their continued growth and success.”