Western International Media, a subsidiary of
The Interpublic Group of Companies Inc., said it acquired a significant
minority interest in Zentropy, an Internet development,
interactive communications and advertising services company.
The company said its alliance with Zentropy underscores
Western’s strategy to provide its clients with the highest level of creative
online marketing solutions to build business on the Internet. Financial terms
of the investment were not disclosed.
“We have made an investment in Zentropy because of the company’s expertise in
emerging technologies–especially the convergence between the personal
computer and the television,” said Michael E. Kassan, Western president and chief operating officer.
The Western and Zentropy alliance will provide Western’s current and
prospective clients with expanded state-of-the-art Web development and online
marketing services capabilities. A full-service shop, Zentropy specializes in
Web development, site maintenance and strategic online marketing and
advertising and will pair well with Western’s online strengths in Web media
planning and buying, Western said.
“Western’s alliance with Zentropy represents a major step in building a
business model for the one-screen world of the future,” said Daniel Roth,
chief strategic officer and managing director, Western International Media’s
Diversified Services division. “With Zentropy on board, we can deliver even
higher levels of service to our clients in a very critical medium of the next
century.”
Zentropy specializes in the development, management and marketing of World
Wide Web sites and related Internet services for major entertainment and
corporate brands. Zentropy has achieved award-winning work in the areas of e-
commerce, entertainment, consumer products and business solutions.