WorldGate Communications Inc. formed a
strategic partnership with Nielsen Media Research to develop
audience measurement systems for the WorldGate cable Internet TV service.
WorldGate CEO Hal Krisbergh made the announcement during his keynote address
at the eTV World Conference in New York City. Nielsen Media will identify and
measure the audience as they surf from television
programming to the Internet using WorldGate’s Channel HyperLinking technology.
“The combination of Nielsen’s measurement expertise with the instant, one-to-
one interactivity of the WorldGate service provides powerful tools not
previously available to advertisers and programmers,” said Krisbergh.
“Nielsen’s role will be to manage the flow of
measurement information between the advertisers and the service providers,”
said David Harkness, senior vice president of planning and development at
Nielsen
Media Research. “This information will speed the introduction and use of
the WorldGate service and give advertisers the knowledge they need to make
smart implementation
decisions.”
Krisbergh also announced a working relationship with The Weather Channel to
develop a 24-hour Channel HyperLinked television network with instant linking
from programming and advertising to related Web content, including instant
weather forecasts, travel information and interactive advertising. Financial
details of the arrangements for both deals were not disclosed.
WorldGate provides cable subscribers with an Internet/television experience
using only a cable converter box.
