As part of the agreement, Adsmart will sell impressions for the WWF New Media
Network, including the main site as well as ancillary sites including www.stonecold.com.
“We are thrilled to welcome the World Wrestling Federation, one of our
largest Web site partners to date and according to Media Metrix, the No. 1 sports Web site
among male teens,” said John Federman, chairman and CEO of Adsmart.
Last month Adsmart signed U.S. News Online, Fast Company, New York magazine,
Atlantic Monthly, and Soap Opera Digest.