As a result of the agreement, Zip2 said it will gain access to Excite traffic
and distribute it to its 160 media affiliates, allowing them to leverage their
local brands and thus more effectively sell online advertising to local
The deal marks the launch of a national strategy for Zip2 and is the first of
several deals anticipated in the coming months, the company said. Financial
Consumers will have access to more than 16 million local business listings
with over 6,000 local Web sites including online shopping specials and
coupons through Zip2 and Excite, the company said. The service is scheduled
to begin in September.
“Through the Excite Network, Zip2 will now reach a national audience and
provide millions of Web
visitors with easy access to local business and shopping information,” said
Elon Musk, founder and executive vice president of Zip2.
Zip2’s Yellow Pages will also be available at Excite in September 1998.