New measurements from Nielsen//NetRatings that allow for more accurate tracking of Internet users revealed high traffic figures for Microsoft, Yahoo!, and AOL for the month of October 2002.
“Digital Media Universe” (DMU) tracking is expected to add an estimated 10 percent increase to Nielsen//NetRatings’ previous measurement system by combining Web-based traffic with Internet applications and browser channel audience data — including comprehensive measurement of AOL proprietary channels, instant messaging applications, media players, non-browsing ISP applications, wireless content systems, Web phones, news and information toolbars, connected games, weather applications, and auction and shopping assistants.
Manish Bhatia, senior vice president of product marketing and business development for NetRatings, noted the importance of this refined measurement system. “This information is critical to marketers looking to expand their reach beyond the boundaries of the World Wide Web. Tracking of digital media usage equips marketers with the in-house depth data intelligence and analysis they need to plan their advertising strategies and campaigns.”
| Top 10 Parent Companies of October 2002 Combined Home & Work |
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| Rank | Parent | Unique Audience (000) |
Time per Person (hr:min:sec) |
|---|---|---|---|
| 1. | Microsoft | 92,619 | 2:27:32 |
| 2. | AOL Time Warner | 92,608 | 7:51:51 |
| 3. | Yahoo! | 79,780 | 2:47:50 |
| 4. | U.S. Government | 38,331 | 0:23:50 |
| 5. | 37,655 | 0:25:44 | |
| 6. | Terra Lycos | 37,033 | 0:22:20 |
| 7. | About-Primedia | 34,497 | 0:16:42 |
| 8. | RealNetworks | 34,369 | 0:38:30 |
| 9. | Amazon | 33,983 | 0:17:46 |
| 10. | eBay | 32,483 | 2:02:52 |
| Source: Nielsen//NetRatings | |||
| Top 10 Brands of October 2002 Combined Home & Work |
|||
| Rank | Brand | Unique Audience (000) |
Time per Person (hr:min:sec) |
|---|---|---|---|
| 1. | Yahoo! | 79,752 | 2:47:53 |
| 2. | Microsoft | 78,782 | 0:46:07 |
| 3. | MSN | 75,517 | 2:12:50 |
| 4. | AOL | 73,273 | 8:55:11 |
| 5. | 37,655 | 0:25:44 | |
| 6. | Lycos Networks | 34,681 | 0:23:14 |
| 7. | Real | 34,163 | 0:38:40 |
| 8. | Amazon | 33,243 | 0:15:49 |
| 9. | eBay | 31,460 | 2:02:38 |
| 10. | CNN | 24,206 | 0:34:14 |
| Source: Nielsen//NetRatings | |||
Chart Definitions:
Parent company is a consolidation of multiple domains and URLs owned by a single entity.
Brand is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
Reach is a measure of the unduplicated audience that visits a property.
Notes: Rankings are based on audience measurement of people who have access to the Internet at-home and at-work. Work rankings are based on persons at work who have access to a non-shared personal computer.