E-commerce software provider INTERSHOP Communications Inc. and Balisoft
Technologies Inc., a maker of customer interaction software, signed a business
development and co-marketing partnership.
Balisoft and INTERSHOP said they will work together to
define common customers within the e-commerce marketplace, and will evaluate
product integration. Potential melding of INTERSHOP 3 with Balisoft
LiveContact would effectively address the entire continuum from online
storefront development, to customer support and interaction, through to
successful online sales, they said.
INTERSHOP 3 is a customizable e-commerce development framework designed for
the mid-tier enterprise market for business-to-business and business-to-
consumer e-commerce solutions. Balisoft LiveContact uses voice, text chat, and
multimedia collaboration to create an environment built on personalized
“This relationship presents us with a great opportunity to combine our
expertise in storefront creation tools with the unique product offering of
LiveContact from Balisoft,” said Petra Vorsteher, vice president of strategic
alliances and business development for San Francisco-based INTERSHOP.
“With Balisoft, INTERSHOP can now offer enhanced customer satisfaction and loyalty through live customer-agent interaction,” said Marc Harrison, director of strategic alliances for Toronto-based
Balisoft. “This will heighten the profile of an online business and reduce the communication-related costs of providing a high level of live customer service and support.”