Consumers Union, the publisher of Consumer Reports, has turned to TeleBright Corp. to provide detailed, comparative cellular services data on its Web site, displacing newly established participants such as Getconnected.com.
Visitors to ConsumerReports.org can call up real-time price comparisons
of wireless calling plans. Searchable by zip code, the interactive site
details cellular service plans in major U.S. markets, provides strategies
for buying cell phones and calling plans, and compares plan options. The
site additionally offers Consumer Reports’ own recommendations and
ratings of cell phones and wireless calling schemes.
Telebright’s technology combined with ConsumerReport.org’s content is a good fit, noted John Sateja, vice president and general manager of Consumer Reports Online.
“Telebright shares our goal of bringing comprehensive, objective information to the consumer,” he said. “Additionally, the product’s consumer interface is flexible, easy to navigate and offers a wide range of information regarding service plans. To blend this information with our editorial content makes perfect sense.”
The interactive data is accessed through ConsumerReports.org.; a link
brings buyers to TeleBright.com, where purchases can be made.
The service fulfills a need in a market that is healthy, yet
undernourished, noted Chet Thaker, CEO of TeleBright. “The cellular industry
recruited its one-hundred-millionth customer last July, which is testimony
to the burgeoning popularity of wireless calling,” he said.
“Yet, despite this undeniable progress, problems that have plagued the
industry since its infancy continue to burden consumers with inflated costs
and frequent and frustrating service breakdowns,” he said. “Meanwhile,
complex pricing schemes and incompatible technologies make choosing a
handset and service plan a tough call for consumers.”
In tandem with the launch of the service, the February issue of
Consumer Reports features a lead article, “Cellular Without Static,”
that includes a detailed report on cell phones and calling plans.
The article advises buyers how to choose a service plan that fits their
needs and budget, reports on the evolving technology, presents the test
findings of 13 widely available cell phones, and explains how to select
models based on features that matter most.