Computer e-tailer OutpostAuctions.com, where users
can bid on a variety of computer-related products.
The OutpostAuctions.com area will operate as a stand-alone site for registered bidders and will be linked from
Cyberian Outpost’s home page. Initially more than 36 items will be
available for bidding, with more planned as the site expands.
The company sited statistics from Internet research group Jupiter Communications, which estimates that
the online auction market will soar to 6.5
million buyers purchasing $3.2
billion of merchandise by 2002.
According to Jupiter, last year online
shoppers bought over $461 million in
merchandise from auction sites, and PC hardware and software combined
amounted to 12.9 percent of that figure.
“OutpostAuctions.com is a natural extension of our core strategy to grow
our customer base, we believe this new offering will appeal to a new
universe of shoppers enticed by the
auction experience,” said Darryl Peck, Cyberian Outposts’s president and chief executive officer.
“The addition of OutpostAuctions adds a fun and an exciting dimension to
our shopping experience, while opening up our doors to the millions of
auction enthusiasts roaming the Web
for a good deal,” said Louise Cooper, Cyberian’s vice president of worldwide marketing.
“We have expanded our online marketing efforts surrounding the launch of the auction site.”