Kent, CT-based Internet-only computer and software
retailer Cyberian Outpost Inc. said it extended its
exclusive hardware relationship with USATODAY.com.
The company’s online store, Outpost.com, is now also the exclusive software
reseller for USATODAY.com. The expanded alliance stems from Cyberian
Outpost’s success in hardware sales within USATODAY.com’s Computer Marketplace
and Technology sections, the company said.
In the five months since the original agreement, USATODAY.com has become one
of Outpost.com’s top referral sites. Financial arrangements were not
disclosed.
Outpost.com will also receive additional links throughout the USATODAY.com
Technology sections, such as “Tech Reviews” and “Game Zones”, as well as an
increased presence on the USATODAY.com homepage and “Computer Marketplace” to
promote special deals and product discounts. Outpost.com also will receive
additional text and banner links in the “Corner Stores” of the Money, Life and
Sports pages.
“The original hardware agreement was effective in driving traffic and
referrals to our site, so expanding this fruitful relationship to include
software is a natural next step,” said Darryl Peck, president and chief
executive officer of Cyberian Outpost.