Signs Placement Deal with AOL

Soon-to-launch party supplies retailer signed a
three-year, $10.1 million e-commerce agreement with America Online.’s entertaining and party supplies will be available
through an anchor placement in the Tabletop and Entertaining departments of
the [email protected],, CompuServe and Netscape online shopping destinations.

The agreement also includes online and off-line cross promotional opportunities. plans to launch the site in October, in time for
Halloween, holiday and millennium party planning., backed by Benchmark Capital, is a one-stop shop for
entertaining ideas and party supplies online.

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