Open Market Inc. reported that
Harcourt Brace & Company is using
its software to run its centralized Internet commerce infrastructure.
Initially, Harcourt Brace is using Open Market’s Transact Internet commerce
software to boost the sales of existing products, such as books and
journal subscriptions.
The company also plans to create new online products and services and expand
into new markets.
“We needed to make it easier for our imprints to move into the online business
by removing their concerns about how to actually conduct commerce on the
Internet,” said Chris Jordan, director of the Harcourt Brace Internet Commerce
Group. “We wanted to allow our businesses to concentrate on what they do best
in terms of creating, marketing, and selling content, while not requiring them
to learn new Internet-based skill sets.”
