iBEAM Broadcasting Corporation announced a
streaming media distribution agreement with The MTVi
Group, whose sites includes MTV.com, VH1.com and
sonicnet.com.
Per the agreement, iBEAM will stream MTVi content, which includes music,
events, chat, and shows through its streaming media network. Music fans
can create personalized music programs at sonicnet.com and listen to the
streams from any device connected to the Internet. They can create their own
online radio station based on their music preferences and each customized
stream will be delivered through iBEAM’s intelligent network.
In addition, MTVi has agreed to utilize iBEAM’s On-Target ad insertion
platform to help derive revenue from their content. The platform inserts streaming advertisements before, during or after content,
similar to traditional radio or television broadcasts. However, these
commercials can harness the interactive nature of the Internet and can be
targeted to individual users based on numerous criteria.
“By offering custom streaming music experiences over the iBEAM Network, we
can offer our customers a high-fidelity experience while generating revenue
from this new medium,” said Damian Manning, vice president, Digital Media
Platform of the MTVi Group. “This agreement with iBEAM will enhance our
users’ experience greatly. iBEAM has proven ability and expertise in this
area and we are happy to have signed up with them.”
