Kabang.com launched an e-commerce site
featuring a selection of music, movie titles, books and merchandise, driven
by related content.
The site aims to differentiate itself from its competition with original,
informative content, including special programming.
“Kabang.com offers a one-of-a-kind community environment, where you can spend
a few minutes picking up a CD or video, or hours enjoying a broad range of
special features,” said Peter Newton-John, Kabang.com president and chief
executive officer.
“We hope to become part of our customers’ daily
entertainment routines, like watching a favorite television show.”
Kabang.com staff writers and special guests will develop original pieces for
each
entertainment category every week, the company said, and there will be guest
“appearances” by music artists, television and motion picture celebrities,
authors and entertainment industry experts.
Consumers will also have the opportunity to participate in product reviews,
chat rooms and message boards.
Kabang.com will also produce theme-oriented events and sales promotions,
bundling products such as a movie title, its soundtrack, an autographed
poster from the film and tickets to premieres or special screenings.