MGI, Macromedia Pair to Offer E-Commerce Apps

Macromedia Inc. and e-commerce imaging
and digital video company MGI Software are teaming up to market
integrated Web authoring solutions for e-commerce applications.

Under the agreement, Macromedia
will be introducing its customers to MGI’s
e-commerce imaging solutions by including a special MGI developers’ kit in
Macromedia Dreamweaver software and Macromedia Director Shockwave Studio
software.

The kits include introductory editions of MGI’s ZOOM Server software, a 3D
image
object modeler, viewers for viewing immersive content and its panorama
technology, Photovista.

MGI said it will be supplying and distributing extensions to the Dreamweaver
software via the Macromedia Exchange to allow for easy insertion of
ZOOM-enabled 2D images, 3D objects and 360-degree panoramas into Dreamweaver
Web pages.

Financial arrangements between the companies were not disclosed.

MGI is also creating a custom Xtra for Director Shockwave Studio that will
initially allow ZOOM-enabled images to be inserted into Shockwave
applications.

“The combination of MGI’s imaging solutions with Macromedia’s leading Web
development technology will bring a wider range of content creation
opportunities for both Web developers and end-users alike,” Anthony
DeCristofaro, president and chief executive officer of MGI Software.