Upscale online jewelry store Mondera.com signed a placement deal with Women.com Networks Inc. Mondera will sponsor
select women’s magazines links and shopping affiliates.
Sponsorships include the following areas: the “Gown Finder” on Women.com’s
Wedding channel; Redbook Online’s “Ask the Marriage Expert;” Town & Country’s
“Weddings Q & A;” and Astronet’s “Guide to Birthstones.”
In addition, Mondera has agreed to a premier sponsorship within the Gift and Jewelry sections of the Shopping
channel.
A Gold Sponsorship was secured with Good Housekeeping’s Guide to Online
Shopping which will provide Mondera.com with traditional print advertising as
well as an expanded holiday online presence. Spending was not disclosed.
Mondera.com, which sells diamonds, jewelry and fine luxury gifts, was founded
by Fred and Pascal Mouawad, the fourth generation of the Mouawad family,
which has been in the diamond business since 1890.