mySimon Shopping Bot, BigYellow Sign Distribution Agreement

mySimon Inc. signed a distribution
agreement
with Bell Atlantic’s Web yellow pages directory site BigYellow, giving users of the directory a
way to shop and compare prices across the Web.

mySimon’s shopping bot will power product search and comparison features for
BigYellow’s Shopping Guide for all of mySimon’s currently supported
categories, including books, electronics, computers, fashion, music and toys.
mySimon searches more than 1,000 e-tailers, as well as auction and classified
ad sites.

“We are impressed with the comprehensive shopping experience mySimon’s
service provides our users,” said Mike Souder, vice president of electronic
commerce services for Bell Atlantic, creators of BigYellow.

The BigYellow Web site is developed by Bell Atlantic Electronic Commerce
Services and its shopping
service is located here.

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