Signs Placement Deal With AOL

Pet care product marketer signed a placement deal with
America Online to
sell pet food and merchandise through Shop@AOL. will receive anchor positions in the Pet Supplies and Pet
departments. Spending was not disclosed. is a venture involving real world store operator PETsMART Inc.
and idealab!, an Internet incubator of such
companies as eToys and

“With over 17 million members and established leadership in cyberspace, AOL
is clearly a powerful partner for, enabling us to further expand
our brand,” said Tom McGovern, CEO and president.

Get the Free Newsletter!

Subscribe to our newsletter.

Subscribe to Daily Tech Insider for top news, trends & analysis

News Around the Web