PlanetClick.com, a search engine
operation that returns results based on ratings by Web surfers, launched an online shopping mall
that allows consumers to rate and review shopping sites.
The merchant ratings influence the over-all rankings in the company’s Web
Discovery Engine, a “people-powered search engine” that lists sites according
to how they’ve been rated by everyday Web users.
The new Shop@PlanetClick.com area gives visitors access to 160 retailers in
nine categories, ranging from sports and outdoors to music and books. These
shopping sites are listed according to how they’ve been rated by consumers,
on a scale of 1 to 10; the highest rated sites always appear first. In
addition, many of the sites are accompanied by reviews written by shoppers.
“Unlike portal shopping where retailers pay big money for their positions,
the only way to get to the top of our list is to be highly rated by our
visitors,” said Scott Danielson, president and chief executive officer of PlanetClick.com. ”
even an unknown site can get to the top of the list.”
The PlanetClick.com site also features lists of the Top 10 Web sites for a
wide range of topics, served up by the company’s proprietary Top 10 List
Generator.