Professo Launches “Instant ASP” Resale Model

Professo launched a modular e-commerce
platform offered for private-label resale, making any reseller — Web
developer, ISP, VAR, or large retailer — an “instant ASP.”

Professo said it also offers a management tool that automates customer
billing and service upgrades, as well as the reseller’s crafting of the
service offering.

Current service modules offered include: a) Internet access; b) domain
registration; c) Web hosting in shared, dedicated server, or co-located
environments; d) storefront software with global e-payment gateway, bundled
merchant account, and secure hosting; and e) promotional services including
Metatag editing, search engine submission, and search results analysis.

Tying this suite of applications and services together is SAM, Professo’s
proprietary, browser-based Services and Applications Manager. SAM enables
resellers to custom-configure, brand and publish online a suite of e-commerce
offerings; track clients’ online transactions and access site statistics and
automate billing and collect payments online.

SAM also allows outsourcing of account management, billing, customer service
and tech support to Professo — all presented to the end user under the
reseller’s label.

“The essence of the Internet economy is to vastly simplify operations, and
Professo offers a truly wondrous streamlining of the supply chain for
Internet and e-commerce services,” said Alexandre Mars, managing partner of
Mars Capital, an international venture capital firm and lead equity investor
in Professo’s first-round financing.

“The company is taking the ASP model to
the next level, serving as an ASP-enabler for any company that
wants to sell Internet services and applications.”

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