net.Genesis Corp. said that Charles Schwab & Co. Inc. is the first
customer to license its net.Analysis 4.5 application.
Schwab chose net.Genesis based on net.Analysis’ reporting capability and the
scalability and extensibility of the product’s database, the company said.
net.Analysis is now employed at three of the top five brokerage companies in
the United States, net.Genesis said. Financials were not disclosed.
net.Analysis is the fourth generation of this product, which provides a
platform for online analysis and measurement that correlates information
about Web site visitor behavior with other enterprise business data to
improve strategic and tactical decision making about marketing, selling and
supporting products online.
Schwab serves 6.1 million active accounts with $564 billion in customer
assets. It currently has 2.7 million active online accounts with $251 billion
in customer assets.