ShopNow.com, Snowball.com Plan ChickClick.com Shopping Site

E-commerce company ShopNow.com Inc. said its eBusiness Solutions
Division has partnered with Snowball.com for the launch of ChickShops, a shopping site
targeting the 12-29 year old female shoppers on the ChickClick.com Network.

ShopNow and Snowball.com developed an e-commerce solution for
ChickClick.com, including transaction processing, call center, back end
operations and a sophisticated customer service center for product
fulfillment.

ChickClick.com plans to expand its e-commerce initiatives with
personalized ChickClick shopping sites that can be created and operated
by anyone.

ChickClick.com, with more than 800,000 registered users, is one of five
community sites operated by Snowball.com, an online media company for
Generation I (12-29 year olds). ChickShops seeks to bring the experience
of shopping for specialty boutiques to the Internet.

“ChickClick.com offered an opportunity to create a cutting edge
e-commerce site,” said Ranjit Mulgaonkar, vice president and general
manager, ShopNow eBusiness Solutions.

“We partnered with them to create
a site that appeals to 12-29 year old female shoppers with a focus on
services that enhance their shopping experience.”

ShopNow eBusiness Solutions, the business-to-business commerce division
of ShopNow.com, provides technology and outsourcing services to
retailers, manufacturers, catalogers, and Internet companies.

Snowball.com also operates IGN.com, InsideGuide.com and PowerStudents.com.

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