Internet software superstore Software.net Corp. changed
its name to “Beyond.com,” enhanced its Web site and launched a national advertising campaign to promote its new brand.
The initiatives are aimed at making Beyond.com the brand of choice for people
who buy software, the company said. The new Nasdaq ticker symbol will be BYND.
“Beyond.com promises that we will deliver beyond the expectations of our
customers and partners,” said Mark Breier, president and CEO of Beyond.com.
“We’ve gone beyond offering selection, convenience and price to ‘helpfulness.’
The site is now full of ideas and recommendations for each visitor.”
New features include a Recommendation Guide that suggests suitable software
products to customers based on their answers to a short questionnaire. Up to five
recommendations are made with every response.
Also launched were three new software centers–Hobbies, Edutainment and Reference, bringing to nine the number of Software Centers on Beyond.com. Others are Games, Utilities, Graphics, Communications, Internet, Business, Programming, Reference, Hand-held Computing and Mac.
Also, side-by-side displays of downloadable and boxed software products are
shown at the same time.
The brand ad campaign launched this week and includes TV, radio and print ads in national and leading Internet markets. Over the next six weeks, the company said it will also run an online campaign on heavily trafficked Internet sites, including AOL, Excite, Yahoo! and ZDNet. Spending was not disclosed.
Approximately 30,000 software stock-keeping units (SKUs) are available for
online purchase with more than 3,300 SKUs available for immediate electronic
delivery, the company said.