Sports Superstore Online launched its newly designed Web site with its “10 in 1” store offering thousands of sports products.
Sports Superstore categories include: Golf Pro Shop, Footwear, Fanshop,
Fitness Store, Outdoor Gear, Athletic Equipment, Videos & Books, Apparel,
Board Shop and Sunglasses. The new design provides more ease of navigation and
offers community building content areas such as its Sports Lounge, the company
said.
“. . . we are to online sports shopping what Mark McGwire is to baseball, The Big Hitter,” said Helio Fialho, CEO of Sports Superstore Online. The operation recently
launched a special Mark McGwire memorabilia collection, including the t-shirt
and hat that the players were wearing during the on-field presentation
ceremony the night McGwire hit number 62. Sports Superstore Online builds
special collections around big sporting events including playoffs for
baseball, the NFL, NBA and NHL.
Sports Superstore Online first launched on America Online in November 1996. It
is a division of Copeland’s Sports.