SRSWOWcast.com Inc., the Internet entertainment
subsidiary of SRS Labs Inc., Thursday announced that it has selected Akamai
Technologies Inc. as its media delivery services provider.
Akamai will be responsible for the streaming
music and entertainment content of the Web site, which is scheduled to launch in July. Upon its launch, the site will combine stereo enhancement
and surround sound Internet broadcast audio technologies with music and video
content.
Offerings will include original programming, a selection of
music genres, interactive music communities, live concert performances, music
chat lounges, audio-based infotainment, a store for purchase of hardware and
software and an artist colony showcasing unsigned, independent artists.
Akamai will deliver the MP3 music
downloads from the artist colony section of the Web site. Its FreeFlow and FreeFlow Streaming services will deliver streaming programming via numerous server locations around the world.
“A quality
experience is our absolute focus,” said Chuck Cortright, president of SRSWOWcast.com. “It starts with the content itself, and
cannot be compromised in the final delivery to our audience. Akamai is the
best choice for us to deliver the most reliable and fastest responding
entertainment experience.”