Beth Cox

Seattle-based Go2Net Inc. paid an undisclosed amount to display the Internet address of the Go2Net Network on Evander Holyfield’s boxing trunks for Saturday’s heavyweight championship fight with Lennox Lewis, which ended in a controversial draw. The estimated worldwide audience was one billion viewers and the timing coincided with last week’s launch of Go2Net’s first national […]

One Show Interactive, an industry awards show for new media ads, announced the winners at its second annual event in New York. Nicholson NY won the Best of Show honor. “Today’s winners are a testament to the incredible level of creative and technical ability of the people who are constantly redefining the standard of excellence […]

Cost-per-click ad network ValueClick in Santa Barbara, said that its board chairman since July 1998, former Best Internet CEO Jim Zarley, will take a more active role in day to day operations at the network. “ValueClick has experienced six straight quarters of growth averaging 30 percent per month, and we want to continue this trend. […]

U S WEST Dex, the directory publishing arm of U S WEST Inc., signed a three- year deal with San Francisco-based Web ad network Flycast Communications Corp. Flycast will provide locally targeted Web advertising solutions to business customers in U S WEST Dex’s 14-state region. Financial arrangements were not disclosed. Flycast said it is now […]

Shares of ad network DoubleClick Inc. rose 23 percent Friday after the company said it plans a 2-for-1 stock split. New York City-based DoubleClick surged 24 9/16 to a new 52-week high of 131, in trading of 6.7 million shares. DoubleClick first sold shares to the public at $17 each in February 1998. DoubleClick plans […]

NetRatings said its BannerTrack service shows that Bonzi Software had the top banner according to unique audience for the week of Feb. 28. Catalog Link had the second and third positions, followed by Amazon.com and Music Boulevard. For a complete list and to see the top 10 banners, click here. Rankings are based on measurement […]

Miami, FL-based Carnival Cruise Lines, the largest operating unit of Carnival Corp., launched BookCCL.com, a live Internet booking engine for travel agents. The site can be accessed directly at BookCCL.com or through a link on Carnival’s Web site. “The Internet offers ease of access, convenience and 24-hour-a-day availability to travel agents, many of whom do […]

Oscar.com, the official Web site of the Academy Awards, has signed BigStar.com as its exclusive e-commerce video and DVD partner and lead advertiser. BigStar.com hosts the official Oscar.com store, which features discounted prices on all movies that have been nominated for an Oscar or have previously won an Oscar, as well as other movies in […]

New York City-based Internet ad network DoubleClick Inc., which has seen its stock soar since the first of the year, said that its board of directors has approved a 2-for-1 stock split. The split will be in the form of a stock dividend for common stockholders of record as of March 22, payable on April […]

A new ad strategy created by Standard & Poor’s interactive investment advisory service S&P Personal Wealth and interactive agency K2 Design contributed to a 200% increase in the number of new trial subscribers for the site, the companies said. The new strategy involves extensive use of rich media and co-marketing partnerships. Direct response banners based […]

Santa Monica, CA-based InterActive Agency Inc., which recently introduced its new “iagency” corporate identity and Web site, said that Will Akerlof has been promoted to vice president, director of advertising. Akerlof joined iagency in 1996 as its director of advertising. He will continue to oversee the company’s current advertising accounts, including E! Online, Universal Studios […]

Palo Alto, CA-based Centraal Corp., providers of the RealNames Web page addressing system, launched an extension to its RealNames technology called “Active Namespaces,” for use in navigating complex sites. The three new namespaces will run alongside the existing RealNames Service. The new namespaces include the Securities and Exchange Commission, the U.S. Patent Office and the […]