Beth Cox

Toronto-based Warp 10 Technologies said that its Adsgallery.com interactive directory of advertising portfolios has named the first eight members of its advisory board. The advisors are: Howard Coale, Co-Creative Director, Interactive8; Greg Contreras, Manager Business Development, The Lord Group; Robin Danielson, President, Mad Dogs and Englishmen; Adam Kempler, Director of Strategic Development, O Interactive; Robyn […]

Fifty-eight percent of magazine advertisements contain an Internet address, according to a new Response Marketing Group study of magazine advertising. Overall, 78% of advertisements feature either a toll-free number or an Internet address, or both, and 82% of magazine ads use some form of direct response. “Magazine advertisers know the value of direct response,” said […]

New York City-based THINK New Ideas Inc. has acquired Envision Group, a full-service Internet marketing and consulting firm headquartered in Torrance, CA. The purchase price for the acquisition includes an initial payment of $3.5 million in THINK common stock and a potential earn-out, based on performance, of an additional $5.5 million. “This acquisition exemplifies THINK’s […]

Internet computer products retailer Egghead.com Inc. has begun a year- long program of live TV and Web convergence advertising starting on ZDTV’s Internet Tonight program. The alliance between Egghead.com and ZDTV creates one of the first partnerships of convergence advertising: live television via ZDTV combined with real-time information from Egghead.com’s auction Web site. “The agreement […]

KOZ.com in Research Triangle Park, N.C. , which helps local media affiliates extend their real-world communities onto the Internet, named David Rhoades as director of marketing programs. Rhoades will be responsible for creating marketing and advertising programs for KOZ.com. Rhoades brings to KOZ.com more than 13 years of marketing, promotions and creative expertise, including 23 […]

Los Angeles-based e4L Inc., formerly National Media Corp., has begun to roll out a new nationwide television advertising campaign for its Everything4Less.com site. Spending was not disclosed, but e4L said it will air the commercials over cable systems (including TCI, Time Warner, and Century Communications) a minimum of 10 times every day in each market […]

Seattle-based health site operator OnHealth Network Co. awarded its $25 million integrated marketing account to three agencies, including Thinking Media for interactive. TBWA/Chiat/Day, San Francisco, has been awarded advertising responsibilities; Fleishman-Hillard, New York and San Francisco, public relations responsibilities; and Thinking Media interactive responsibilities. The agencies will develop an integrated branding campaign for OnHealth Network […]

The American Advertising Federation (AAF) launched what it called “a sweeping consumer protection initiative” designed to increase the number of small marketing and advertising businesses with online privacy policies. The AAF will distribute a series of mix-and-match privacy policies to the 42,000 small business members in its 207 local ad clubs and federations. Also planned […]

Free-PC Inc. plans to open its charter advertiser program to 200 advertisers that will be able to test new forms of interactive ads and demographic targeting during a 90-day trial for the first 10,000 PCs it will give away. Each advertiser will be able to rotate 10 ads at a time during the trial and […]

Catalog retailer Lands’ End Inc. reported this week that Internet sales more than triped in fiscal 1999 to $61 million in fiscal 1999 compared to $18 million a year ago. Still, its fourth quarter profit fell by more than a third despite a 13 percent jump in sales fueled in part by the Internet. The […]

Internet computer products retailer Egghead.com Inc. has begun a year- long program of live TV and Web convergence advertising starting on ZDTV’s Internet Tonight program. The alliance between Egghead.com and ZDTV creates one of the first partnerships of convergence advertising: live television via ZDTV combined with real-time information from Egghead.com’s auction Web site. “The agreement […]

24/7 Media Europe announced plans to strengthen its operations in Benelux, including expanding its operating base in Brussels, establishing a new regional headquarters in Amsterdam and adding staff. Govert van Eerde, head of advertising sales at Dutch portal World Online, has been appointed Benelux Regional Director for 24/7 Media Europe. He will be based in […]