Brian Morrissey

Ad technology provider Atlas DMT, a unit of aQuantive , announced on Monday the availability of a new version of its reach and frequency forecaster, promising more data options to give media planners a better handle on the potential audience for their campaigns. The Atlas GRP and Reach Forecaster 3.5 boasts a number of improvements […]

Buick, a division of General Motors , debuted its latest sport-utility vehicle, Rainier, with an offline-online campaign that looks to tap into the viral marketing possibilities of the Web. The spot, which first aired on Sunday, features Tiger Woods offering unsuspecting golfers the chance to win a Rainier by beating him at “closest to the […]

Google on Monday announced a deal to provide paid listings on America Online-owned MapQuest. Visitors to MapQuest requesting maps or driving directions now see offers for further information in six categories, such as hotels, resorts and real estate. Each category links to a page of eight paid listings from Google’s AdWords program. The companies did […]

Hollywood has increasingly embraced the notion of mobile marketing, using it to connect with tech-savvy fans and build excitement for blockbuster releases. Two hotly anticipated upcoming summer releases, Universal Pictures’ “The Hulk” and MGM’s “Legally Blonde 2: Red White & Blonde,” are the latest to sign up for ambitious mobile campaigns, and they’re including everything […]

Ad technology company Engage announced on Thursday that it and its U.S. subsidiaries filed for Chapter 11 bankruptcy and struck a deal to sell its assets to Scene7 in a deal worth up to $2 million. The Andover, Mass., company said Scene7 agreed to purchase all of Engage’s assets for $1.2 million in cash and […]

Reebok International will roll out a multimedia ad campaign next week that leans heavily on the Internet, following up on the shoe and apparel company’s successful Terry Tate campaign. In the new push, called “Reebok’s Whodunit?,” four National Basketball Association players — Steve Francis, Baron Davis, Kenyon Martin and Jason Richardson — star in a […]

IBM Kicks Off 3-D Viewpoint Campaign IBM’s software group rolled out a new phase of its “Can you see it?” ad blitz for on-demand computing, using Viewpoint technology to bring ads interactivity. The new ads, designed by Oglivy Interactive, began appearing this week on a variety to technology publishers, including sites in the IDG and […]

Google unveiled on Wednesday a self-service program for publishers to serve up its contextual advertising, in its latest move to steal a march on rival Overture Services in the new business arena. The AdSense program allows Web publishers can apply for the program online. After Google vets a site for popularity and quality — a […]

FindWhat.com announced plans to acquire Espotting Media in a $163 million merger, creating a paid listings company with 40,000 advertisers and operations in the United States and 10 European countries. The deal calls for privately held Espotting’s shareholders to receive 8.1 million shares of FindWhat and $27 million in cash. Both companies’ boards of directors […]

The Wall Street Journal Online announced on Tuesday the introduction of interest-based targeting, which allows advertisers to zero in on users who have shown interest in a particular subject matter. The new capability, delivered by Revenue Science’s Switched-On Audience Select product, is available across all of the Online Journal’s sites, from WSJ.com to Barron’s Online […]

Microsoft announced a legal blitz against spammers across two continents Tuesday, filing 15 lawsuits in the United States and United Kingdom that target entities the company holds responsible for sending more than 2 billion spam messages to MSN and Hotmail users. Of the 15 suits, 12 were filed in Microsoft’s home state, Washington, another in […]

Advertising technology provider Engage said on Tuesday that it is insolvent and in the midst of negotiating a restructuring that would allow it to file for Chapter 11 bankruptcy protection. The Andover, Mass.-based company said it is close to an agreement with an unnamed third party to sell its remaining assets. However, the restructuring plan […]