Brian Morrissey

Tacoda Rolls Out Registration System Online ad targeting firm Tacoda Systems announced on Monday the release of a site registration system that allows publishers to gather registration data on visitors for use in targeting ads. The new product, TacodaAudience Registration System, will be sold as an add-on to the company’s flagship offering, Audience Management System. […]

Non-profit auditing group Business of Performing Audits (BPA) and Web auditing company Internet Profiles Corp. (I/PRO) announced on Monday that they would combine their third-party Web site auditing services into a single audit. The move will essentially take BPA out of the auditing business. The combined offering will verify traffic to Web sites through analysis […]

DealTime on Monday lowered its minimum bid in an effort to encourage more retailers to try its shopping search engine. The minimum bid in DealTime’s priciest categories — computers, office and consumer electronics — has been lowered to 30 cents. Previously, the minimum bid for computes and office products was 40 cents; for consumer electronics, […]

24/7 Real Media Rolls Out Open Advertiser 2.0 Interactive technology company 24/7 Real Media announced on Thursday the availability of a targeting ad server product aimed at marketers, Open Advertiser 2.0, which builds on 24/7 Real Media’s Open AdStream ad server with enhanced targeting and analysis capabilities The move comes after 24/7 Real Media beta […]

DoubleClick announced various initiatives Thursday, including a partnership with AOL, designed to keep its e-mail marketing clients from getting swept up in the anti-spam hysteria. With federal legislation suggestions mounting and Internet service providers taking hard lines against spam, DoubleClick said it would work on a number of fronts to find the best ways to […]

The online ad industry turned the corner in the second half of 2002, helped by the red-hot paid search market, the emergence of rich media, and robust ad sales from top publishers, according to new industry figures. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) found the Internet advertising market made a strong comeback in […]

With the start of its beta program, DoubleClick nears the official release of its long-awaited rich media ad serving and tracking platform, which could threaten the early toeholds established in the emerging rich media space. DoubleClick said on Monday it would begin beta testing the software with a group of 30 publishers, advertisers and agencies, […]

Thanks to a number of favorable factors, the online advertising industry is poised for much stronger growth than expected for the year, according to an analyst with investment bank Goldman Sachs. In a research note issued Tuesday, Goldman Sachs Internet analyst Anthony Noto doubled his forecast for the online advertising industry in 2003. Noto now […]

Yahoo! announced on Wednesday the launch of personals sites in three European markets, adding to its array of international dating services. Yahoo!’s personals are now available, via local sites, in the United Kingdom and Ireland, France, and Germany. The portal has already ramped up local dating sites in Canada, Hong Kong and Taiwan. The move […]

Hormel Moves to Can Spam Even SPAM’s creators are sick of its e-mail namesake. Hormel Foods, the makers of SPAM luncheon meat, announced on Tuesday a deal with Postini for services designed to cut down on the flood of unsolicited e-mail. The deal calls for Hormel to deploy Postini’s Perimeter Manager to block junk e-mail […]

Microsoft’s MSN announced on Wednesday the release of an updated version of its MSN 8 Internet service software that further targets spammers. MSN 8 will now stop images from automatically loading in messages received from unknown senders. Users can open the message with the graphics after reviewing the contents of the rest of the message. […]

Google signed a deal with Lycos Europe to distribute its Content-Targeted AdWords listings on the portal’s member-generated Web pages in eight European countries. The contextual ads will appear on a total of four million pages of Lycos Tripod, a free service that lets Lycos members create their own Web pages. The contextual ads now appear […]