Brian Morrissey

Search company Ask Jeeves announced on Wednesday the sale of its enterprise software unit, Jeeves Solutions, to software company Kanisa. In return for Jeeves Solutions’ 40 client accounts and most of its assets, including its JeevesOne enterprise search engine, Kanisa will pay $3.5 million in cash at closing along with a one-year promissory note for […]

Online coupon company CoolSavings on Tuesday announced the launch of a marketing program designed to target Hispanics, hoping itself to attract marketers trying to reach that increasingly important demographic. By the end of the year, the Chicago-based company expects to identify and sign up more than 500,000 Hispanic customers for the program, which will allow […]

While Internet service providers take steps to block pop-ups, a new study shows why the format has such staying power: it works. According to an Advertising.com analysis, pop-up ads generate a click-through 13 times that of the standard 468 x 60 pixels banner and a conversion rate more than 14 times better. The unit’s performance […]

Bonzi Software, a top Internet advertiser, agreed to settle a class-action lawsuit accusing the company of deceptive advertising, according to the plaintiff’s counsel. The suit, filed in Washington state in November, accused Bonzi of engaging in a “diabolical scheme” that tricked Internet users into clicking through to Bonzi’s site by displaying online ads that mimicked […]

Thanks to an online ad blitz, The Matrix: Reloaded has been a hit not only at the box office but on the Web as well. According to figures compiled by Nielsen//NetRatings, the movie’s opening week saw traffic to the official Warner Bros. The Matrix Web site jumped 143 percent. During the week, the site attracted […]

Jupiter Research announced on Tuesday it would enter the search marketing business with a new service that advises clients on how search fits within their overall marketing plan. The researcher, which is owned by the parent company of this site, will look to get a piece of the booming search market, which investment bank U.S. […]

Rich media e-mail is still too costly and too few recipients can view it, making it impractical for most e-mail marketers to use, according to new research. The report from Jupiter Research, which is owned by the parent company of this site, concludes that only certain marketers trafficking in high volume will find rich media […]

EarthLink said it will roll out its challenge-response e-mail option for users next week and will debut rich media-blocking capabilities early next month. Both products will be free to its 5 million subscribers. The Atlanta-based Internet service provider painted both optional tools as part of its crusade to eliminate the annoyances of the Internet experience […]

Jupitermedia , publisher of 150 technology-related Web sites (including this one), said 48 of the sites in its internet.com and EarthWeb networks will offer half-page ad units. The move comes a month after New York Times Digital introduced its own half-page format, followed by CBS Marketwatch and Forbes.com. “What’s happening is the ad sizes have […]

The Online Publishers Association, a group representing the top names in online publishing, said its members withstood pressures from the war with Iraq, coming through the first quarter with flying colors where advertising was concerned. In a survey, two dozen OPA members reported 40.7 percent average growth in ad revenue in the first quarter of […]

Espotting Expands Context-Ad Deal Just a week after suffering a major blow at home with the loss of Ask Jeeves UK, British paid search company Espotting Media announced it expanded its contextual-advertising agreement with European shopping engine Kelkoo. With the new deal, Espotting’s contextual ads will appear on a total of 30 Kelkoo channels in […]

Google has quietly lowered the minimum price of some keywords in its AdWords program, in a move it hopes will entice more advertisers to try the service. A Google representative confirmed that the company notified advertisers last week that the minimum bid price for all keywords 5 cents per click. While the majority of keywords […]