Brian Morrissey

Online auction giant eBay announced on Tuesday the launch of a rewards program designed to allow corporate partners to tap into the rabidly loyal eBay community. The eBay Anything Points program was launched with a quartet of partners: Sprint, Hilton HHonors, McAfee Security, and Points.com. The partners will give their loyalty program members the chance […]

Carat Interactive Buys Freestyle Interactive agency Carat Interactive announced Monday it acquired San Francisco-based Web shop Freestyle Interactive in a further consolidation of the agency space. Since the dot-com meltdown, the standalone interactive agency has become an increasingly rare breed. Freestyle, begun in 1997, was one of the last remaining private interactive shops in San […]

While the spam problem receives plenty of press coverage and popular attention, the real challenge for marketers is finding new ways to engage customers increasingly wary from their daily bombardment with marketing materials, according to Hans Peter Brøndmo. Brøndmo, a fellow at e-mail consultancy Digital Impact and columnist for IAR sister publication ClickZ, told interactive […]

Ask Jeeves announced on Friday that Google has replaced Espotting as the paid-listing provider for its UK subsidiary, giving the search leader a key distribution outlet abroad. The two-year deal calls for Google to provide the top three listings on results page of the Ask Jeeves UK search engine, ask.co.uk, under the heading “Websites I […]

Yahoo! has credited its financial turnaround in part to the tremendous growth shown in paid search thanks to its partnership with Overture Services . In a regulatory filing on Thursday, the portal revealed just how much it has benefited from the relationship, the fruits of which accounted for nearly one fifth of its revenues in […]

IT services giant EDS said on Thursday that it would return to television advertising after a yearlong hiatus with a small campaign targeted at high-level executives. The ad push, with spending reportedly under $10 million, involves the first TV ads EDS has run since the 2002 Winter Olympics. Unlike that campaign, which featured nearly a […]

Verizon Communications plans to launch an advertising blitz on Monday to promote its recently announced DSL strategy, which includes dotting New York City with Wi-Fi connections. The ad campaign will include running ads on TV, radio, online and outdoor. The push, which is focused mainly on New York City, will kick off with a variety […]

Microsoft’s MSN Internet service announced on Tuesday an agreement with Verizon to bundle MSN 8 with the telecom’s DSL package. The deal calls for Verizon DSL subscribers to receive MSN 8 Internet software, provided they meet a few criteria. DSL subscribers who also use Verizon’s other telecom services, such as local and long distance, will […]

AOL Time Warner subsidiary AOL Latin America announced on Tuesday a marketing campaign involving AOL Mexico and Burger King. The customer-loyalty promotion will feature a contest on AOL Mexico in which Burger King customers have a chance to win a trip for two to Spain for a concert by the popular Spanish band (and Warner […]

America Online on Monday said it would roll out a cross-media promotion campaign aimed at luring Hispanics to its service. The campaign, titled “Mouse,” will begin on Monday with commercial spots on U.S. Spanish-language television stations, Univision, Telefutura and Galavision. The AOL Time Warner unit said the ads would focus on family, education and entertainment, […]

The Online Publishers Association (OPA) released on Monday more detailed information about the Web’s central role in people’s daytime activities. The study found that 81 percent of the at-work audience is online in the morning, before lunch, and more than 25 percent of respondents said the Web is the only medium they consume during the […]

Dutch financial giant ING said on Monday its U.S. financial services group has signed a three-year marketing pact with AOL Time Warner to add creative flair to ING’s new personal finance site. The two companies did not disclose financial terms of the deal, but one company source put it at $30 million. The pace taps […]