Brian Morrissey

Overture Services said it would release its paid inclusion and contextual marketing offerings in the next three months, as it tries to expand and diversify its product line. The announcement came at the company’s annual presentation for financial analysts, a little more than two weeks after Overture shocked investors by cutting its earnings forecast for […]

iVillage Reports Sees Online Ad Rebound Despite continuing to lose money, women’s Web publisher iVillage said Wednesday the online advertising industry had begun to rebound. “We’ve seen the inflection point,” iVillage CEO Doug McCormick said on a conference call. McCormack said the positive financial performances of leading companies in the sector, such as Google and […]

Microsoft on Thursday announced Hotmail users could block HTML images from appearing in e-mail messages, in a move meant to foil spammers trolling for valid e-mail addresses. Beginning this week, Hotmail users can choose to block HTML images from appearing in e-mail messages from senders not in their contact lists. E-mail users can open the […]

DoubleClick on Tuesday announced the release of an updated version of its ad-serving software with faster log processing and better inventory management. The New York-based ad technology company said DART Enterprise 5.1 has a number of tweaks that give publishers a more scalable and cheaper system. The biggest change is log processing five times faster […]

Hewlett-Packard announced on Monday it would launch an ad campaign to push its “Adaptive Enterprise” strategy, which targets IBM’s similar “On Demand” initiative. The campaign, with the tagline “Demand More,” targets the top executives of HP’s largest customers, pushing the message that the Palo Alto, Calif.-based tech giant’s technology gives them the flexibility and reliability […]

LookSmart became the latest paid search company to warn of tough times ahead thanks to cutthroat competition in the industry. The San Francisco-based paid inclusion provider said its earnings for the year, before interest, taxes, depreciation and amortization, would be $13 million, down considerably from the $22 to $25 million it had forecast. LookSmart said […]

America Online on Monday named Lisa Brown to succeed Robert Sherman as its executive vice president of interactive marketing. The former USA Interactive e-commerce executive will be charged with continuing the turnaround of AOL’s plummeting ad sales. The appointment of Brown comes a week after Robert Sherman told the company he would return to retirement, […]

Microsoft’s MSN on Monday launched an outdoor ad campaign in New York City, aimed at getting the attention of ad agencies and networks during the crucial “upfront” season, when advertisers commit a large portion of their budgets to television spots. The two-month campaign will use street-level media, such as panels at bus stops and on […]

Interactive marketing company aQuantive gave a buoyant view of the online advertising sector Monday, posting its second straight profitable quarter and raising its financial forecast for the year. The Seattle, Wash.-based company, which helps companies plan and run online advertising campaigns while also offering the technology for delivering the ads, beat expectations with $1.9 million […]

AOL Time Warner and Boeing announced on Monday an online and offline marketing deal to publicize Boeing’s proposed new plane. The campaign for the Boeing 7E7, a mid-sized plane boasting fuel efficiency, will include a number of online exclusives for AOL, such as a 360-degree animated tour of the plane for a month before it […]

Australian Internet measurement company Hitwise officially launched in the United States Monday, aiming to take on Nielsen//NetRatings and ComScore Media Metrix with a cheaper alternative targeting small- and medium-sized companies. The company has set up U.S. operations in New York, marking its fourth expansion to an international market from its home base in Australia. The […]

ABCNEWS.com rolled out a site redesign on Friday, tweaking its layout and rolling out four new ad units that will conform to the Interactive Advertising Bureau’s (IAB) recently approved Universal Ad Package. The news site will now offer advertisers four units: a 160 x 600 pixel “wide skyscraper,” a 300 x 250 “medium rectangle,” and […]