Brian Morrissey

Want to Read People Online? Join AOL As part of its restructuring plan, AOL Time Warner said it would begin to carry some Time Warner publications’ Web sites exclusively on its struggling AOL Internet service. People.com and EntertainmentWeekly.com will be the first two sites to go behind the AOL wall on March 31. Ruth Sarfaty, […]

Pioneer Electronics announced on Wednesday the launch of a new Web-centric advertising campaign aimed at young male car and electronics enthusiasts. The campaign, called “Disturb,” will include print ads that drive visitors to Pioneer Web sites featuring branded documentary-style videos celebrating the lifestyle associated with Pioneer products. The videos are designed to appeal to what […]

Dow Jones Launches Ad Push for Web News Service Dow Jones said on Wednesday it would roll out a print and interactive ad campaign in support of its NewsPlus service, a new Web version of its Dow Jones News Service. The campaign is aimed at the publisher’s core customers: busy financial industry professionals. Dow Jones […]

Eager investors will just have to wait. Google’s co-founder and president of technology, Sergey Brin, told an audience on Tuesday that the search company was unlikely to file an initial public offering (IPO) anytime soon. “It’s something that’s definitely been debated,” Brin said at PC Forum in Scottsdale, Ariz., according to reports from the conference […]

The California Senate inched closer to significantly tightening state laws targeting spammers Monday, when a Senate committee passed a bill that would fine e-mail marketers for each piece of unwanted commercial mail sent to consumers. The bill, introduced by Sen. Debra Bowen, would prohibit e-mail marketers from sending unsolicited commercial e-mail to state residents. The […]

Why do customers pay $3 for a coffee they could just as easily get from 7-Eleven for a third of the cost? The reason, Yahoo!’s Tim Sanders said, is that Starbucks is in the business of selling a coffee experience, not just a cup of Joe. For that reason, Starbucks has a market capitalization more […]

Search company Ask Jeeves on Monday launched a billboard ad campaign in three major cities, hoping to capitalize on the success of an earlier outdoor campaign in the fall. For the next month, Emeryville, Calif.-based Ask Jeeves will employ its natty butler, Jeeves, in outdoor advertising campaigns in San Francisco, Los Angeles and New York […]

America Online, the struggling Internet unit of AOL Time Warner , kicked off a new campaign for its broadband service with commercials during Sunday night’s telecast of the Academy Awards. The Academy Awards spots, one of which featured a scantily clad Sharon Stone, were the start of AOL’s new push for broadband users. In addition […]

News sites have seen a flood of traffic since the onset of the war with Iraq, while maintaining their reliability, according to the data collected from the first days of the campaign. Nielsen//NetRatings found traffic to the top five news sites — CNN, MSNBC, Yahoo! News, NYTimes.com, and washingtonpost.com — surged 21 percent from a […]

Now that the war in Iraq is underway, online publishers and advertisers have begun to carefully navigate the thicket of issues regarding advertising during wartime. For most publishers and advertisers, the short-term goal is to tread carefully with sensibilities, erring on the side of caution so as to not offend a tense public. The hope […]

Top traditional advertisers have begun to finally make online advertising a noticeable part of the media mix, according to new research by Nielsen//NetRatings. Looking at ad impressions for 2002, the researcher found that the top 100 traditional advertisers’ share was 30 percent. Two years ago, the top 100 made up just 15 percent. AOL Time […]

Google has signed a deal with South Korea’s Daum Communications to provide algorithmic search services for the portal, Daum.net, beginning as early as next week. The deal means Daum, which is Korea’s top portal, decided to split its search business down the middle, partnering with Google rival Overture Services in a three-year exclusive paid-listings deal […]