Brian Morrissey

“Google could have made theglobe profitable,” declared Tim Armstrong, Google’s vice president of U.S. sales. The notion of paid search saving one the most notorious busts of the Internet bubble was one of many triumphal assertions of paid search’s strength made yesterday during U.S. Bancorp Piper Jaffray’s one-day gathering of search-industry executives. Paid search, the […]

Covad Ad Campaign Targets Small Businesses High-speed Internet provider Covad Communications said Monday it would roll out a national media campaign to promote its high-speed Internet services for small businesses. The campaign, with the theme “Broadband Makes Small Business Better,” will focus on cable television, radio and the Internet. San Francisco-based agency Gee Jeffrey handled […]

Paid listings provider FindWhat.com announced availability of a new tool that allows its advertisers to calculate the return on investment (ROI) of their keyword advertising programs. AdAnalyzer inserts a tag into the destination pages of an advertiser’s site. The tags collect data from users arriving on the site via referrals from the FindWhat.com network. Marketers […]

NetRatings on Monday said it filed a patent-infringement lawsuit against rival The NPD Group, alleging a violation of its patent for tracking computer use. The lawsuit, filed in the U.S. District Court in Delaware, alleges that NPD’s Web measurement methods include those covered by U.S. Patent No. 6,115,680. NetRatings seeks unspecified monetary damages and a […]

Interactive agency SF Interactive announced on Monday the availability of a productized version of its Ad3, or Ad Cube, platform, which features rich media in a large ad format conforming to industry size standards. The ad works like a Web site embedded in a page, allowing a user to mouse over it to gain access […]

Web analytics company Fireclick announced Monday the availability of Netflame Enterprise, a site and marketing analytics platform designed for large companies. Netflame Enterprise will complement Mountain View, Calif.-based Fireclick’s other hosted analytics offerings: Netflame Basic and Netflame Premium. The enterprise edition gives businesses the opportunity to drill deeper into their marketing and site analytics, to […]

The U.S. Hispanic online population continues to surge, after lagging behind in Internet adoption for years, according to new research. ComScore Media Metrix, a Reston, Va.-based Web research and measurement firm, reported on Monday that U.S. Hispanic Internet users outnumber those of any Spanish-speaking country. According to the researcher’s statistics, in January 2003 12.4 million […]

IMS Includes Yahoo! Channel Info IMS Media Solutions said Thursday that it would begin including channel-level data from Yahoo!’s sprawling network, giving media planners a better handle on the reach and frequency of ads running there. The company said it developed the tool in conjunction with Yahoo!; it will be sold by Marketing Resources Plus, […]

E-tail giant Amazon.com has expanded its Web services program to the United Kingdom, giving its affiliates the chance to sell Amazon.com merchandise directly from their sites. The program, which began in the United States in July, allows merchants to download a software development kit that lets sites display Amazon.co.uk items to its visitors. For example, […]

MTV International and Motorola on Tuesday announced a joint marketing agreement that will bring MTV-branded features to Motorola phones, while the music network promotes the mobile technology maker. The companies estimated the three-year agreement is worth $75 million. Under terms off the worldwide deal, Viacom’s MTV and Motorola will design MTV-branded features for Motorola handsets, […]

Yahoo! announced on Thursday a new multimedia marketing blitz to push its dating service, beginning with a commercial during this month’s telecast of the Academy Awards. In addition to the Oscars spot on March 23, the Yahoo! Personals campaign will include radio, outdoor and online ads on the Yahoo! network. Euro RSCG, Yahoo!’s agency of […]

Intel on Tuesday officially unveiled Centrino, its big bet on Wi-Fi technology as the future of mobile computing, with a variety of street-level marketing activities in New York City. The centerpiece of Centrino’s launch was a keynote address by Intel CEO Craig Barrett. While Barrett was inside Hammerstein Ballroom’s Manhattan Center extolling the virtues of […]