Brian Morrissey

WebSideStory on Tuesday released data that showed search engines and direct navigation make up the lion’s share of referrals to Web sites. According to the data culled from WebSideStory’s StatMarket Web site optimization service, search engines generated 13.4 percent of site referrals on the day measured, up from 7.1 percent measured a year earlier. Direct […]

AOL announced Tuesday it would install a pop-up-blocking option on the browsers of all users of its AOL 8.0 Internet service, following up on its decision to ban third-party pop-up ads in October with its much-hyped launch of AOL 8.0. The AOL Time Warner Internet unit will deliver the software during automatic upgrades over the […]

Yahoo! announced Tuesday the rollout of strengthened spam-fighting capabilities for its e-mail users, who the company said could see as much as 40 percent less spam. Yahoo! Mail, one of the most popular free e-mail programs on the Internet, will now have enhanced spam-filtering technology through its SpamGuard system. The company said that users testing […]

All in all, the advertising market held up quite well in 2002, according to figures released Monday by CMR/TNS Media Intelligence. Internet advertising, however, had another tough year overall. According to the ad measurement firm, the advertising market grew 4.3 percent, finishing the year with $117.3 billion in spending. The positive results were a result […]

Citysearch announced Monday the availability of its local search engine, which includes paid search features to allow advertisers to connect with nearby customers. The company expects the service will be available nationally next month. The offering comes as the paid search business, which has been the hottest sector of interactive marketing, looks for new frontiers. […]

More executives reach for the mouse in the morning than the newspaper, according to research released on Monday by Forbes.com. The business site found that executives rely on the Web for information, communication and research during their workdays, making it the best media vehicle to reach high-end advertisers. According to the Forbes.com survey of 11,000 […]

With advertiser interest in dayparts growing, publishers are anxious to take advantage of what many view as their core strength: the fact that the Internet is the central medium consumed during the day. Yet the industry still lacks an agreement on how the day should be divided, potentially hurting the establishment of dayparts by confusing […]

Google on Monday announced a deal with Walt Disney Internet Group to provide both algorithmic and paid search for a clutch of Disney’s Internet sites, adding to its partner network as it goes head to head with Overture Services . Under terms of the deal, Google’s editorial and paid search services are now on Go.com […]

AOL announced Friday it awarded its new broadband advertising account to BBDO, after conducting a two-month agency review after dumping longtime agency Gotham. BBDO will take on the first advertising campaign for AOL Broadband. AOL Time Warner’s struggling Internet unit has high hopes for its broadband services, as its once vaunted subscriber growth has slowed […]

Online marketing is a more effective branding vehicle when marketers use a sponsorship model, according to new research by Dynamic Logic. The New York-based research firm found interactive marketing campaigns using sponsorships perform noticeably better than standard campaigns, rating higher brand awareness, brand favorability and, to a lesser extent, purchase intent. “The increased volume of […]

Digital video recorder company TiVo said it continued to add customers at a brisk clip in its fourth quarter, putting it on pace to break 1 million this year. As its subscriber base grows, the company said advertisers have shown more interest in its promotions options. The company announced it added 115,000 new subscribers in […]

Search provider LookSmart announced Thursday that it had signed an expanded search agreement with AOL Time Warner’s high-speed cable Internet provider, Road Runner. The deal renews the February 2000 agreement San Francisco-based LookSmart had with Road Runner, a division of Time Warner Cable, to provide paid listings. Now, though, LookSmart will take over editorial search […]