Brian Morrissey

After a respite from court battles, the online coupon industry and ad-serving industry might see a return to the flurry of patent claims and counter-claims that marked their earlier days. Online coupon company E-centives said on Tuesday that it had filed a patent infringement lawsuit against rival Coupons Inc., alleging that it improperly used E-centives’ […]

The market for paid content nearly doubled in 2002, but data from the fourth quarter showed signs that the growth might be slowing, according to a study released by the Online Publishers Association (OPA). For the first time in the two years the OPA has been measuring, spending on online content in the fourth quarter […]

Just two weeks after reporting progress in its war on spam, AOL told e-marketers that spam levels had doubled in the last six months and the AOL Time Warner Internet unit would soon block over a billion unsolicited bulk e-mail messages a day. AOL’s assistant general counsel, Charles Curran, told attendees at DoubleClick’s Insight conference […]

TiVo, PBS Ink Ad Deal TiVo announced that PBS would begin a second phase of its advertising program with the personal video recorder (PVR) company, following the marketing of PBS’ 9/11 commemoration shows last September. In the new phase, PBS will advertise three programs on TiVo Showcase, an area for TiVo subscribers to get sneak […]

The advertising market is dividing, with top sites in short supply of ad inventory and able to charge high rates while second-and lower-tier sites have excess supply and low rates, said Internet advertising industry executives gathered at DoubleClick’s Insight conference. “If this is a bad economy, I love it,” said Eric Koefoot, vice president of […]

Paid listings provider Sprinks, a unit of Primedia unit About, announced on Monday new pay-for-performance advertising products designed to move paid listings beyond the search pages and onto content pages and e-mail marketing messages. Sprinks now offers advertisers the option of buying listings on content pages running on iVillage and Forbes as part of its […]

Direct marketing company infoUSA said on Monday that it had acquired e-mail marketer and list manager Yesmail in a cash deal. Exact financial terms of the deal, reached on Feb. 28, were not disclosed. The acquisition comes as Yesmail parent company CMGI continues to shed businesses. Two weeks ago, CMGI

Intel said on Monday that it would kick off an ad campaign potentially worth $300 million to promote the rollout of its new wireless Internet chip, Centrino, which the company is wagering will become its biggest product since the Pentium. The “Unwire” ad campaign, designed by Euro RSCG MVBMS, begins with television spots running today […]

American Airlines announced that it had reached an agreement with e-Rewards to give its AAdvantage members the chance to win bonus miles by receiving and responding to e-mail marketing messages. The new agreement means that e-Rewards’ 1 million members can earn frequent-flier miles, in addition to rewards from other e-Rewards participants like Blockbuster, Hertz, Compaq […]

SportsLine.com , partially owned by CBS, has entered into an agreement with the network to produce and host the official site for the men’s college basketball championship tournament for the next four years. In order to satisfy gambling-leery National Collegiate Athletic Association (NCAA), the sports site agreed to jettison its two gambling operations, VegasInsider.com and […]

The growth of e-commerce this past holiday season was helped by e-mail marketing messages, according to a new report from DoubleClick . The marketing technology company’s fourth-quarter e-mail trends report highlights the role that e-mail marketing programs played in driving a successful holiday season for retailers and catalogers. The report, based on data gleaned from […]

Washingtonpost.com on Thursday unveiled a study done in conjunction with Nielsen//NetRatings that showed affluent customers are best reached online. The research, done via a study of nearly 1,000 washingtonpost.com users, found that affluent customers — those making over $100,000 annually spend a good portion of their day online. The site seized on this fact as […]