Brian Morrissey

The Internet is the place to be during work hours, with a large and wealthy audience mostly tethered to their computers, according to a new study. The study, done by eMarketer in partnership with The Wall Street Journal Online, adds to a growing body of research that shows the Internet should be the prime marketing […]

Overture Services’ move to acquire search engine pioneer AltaVista in a $140 million stock-and-cash deal yesterday was greeted by groans from financial analysts who questioned the cost. The uncertainty of the deal’s effect on Overture’s 2003 earnings drove its stock down 20 percent. While Wall Street is pessimistic, Overture is betting that it can get […]

The Network Advertising Initiative’s (NAI) new e-mail service provider coalition Tuesday announced it would collect examples of how ISPs’ stringent e-mail filters scoop up legitimate messages instead of spam. The initiative will set up an “I_Did_Not_Get_My-E-Mail” forum on Yahoo! Groups, where consumers can express their frustrations with overly aggressive filtering. It is meant to draw […]

Cisco Systems said on Tuesday that it would ramp up its advertising in 2003, beginning a $100 million to $150 million over the next year to push itself as the center of networked computing for businesses large and small. The campaign will feature television advertisements and newspaper spreads that tout the centrality of the network […]

Paid search leader Overture Services signed a definitive agreement to purchase search engine AltaVista in a $140 million cash-and-stock deal, in an attempt by Overture to offer a complete search solution like rival Google. The agreement with AltaVista, which is majority owned by CMGI, calls for Overture to pay $80 million worth of its stock […]

CNET Networks announced the re-launch of its enterprise-technology site ZDNet on Tuesday, adding some new marketing wrinkles. The most significant new marketing option on the site, called “PowerCenter,” is a tab that appears prominently on pages throughout the ZDNet site. The tab, which is labeled as sponsored content, gives ZDNet readers the chance to expand […]

Pay-for-performance online marketer Performics inked a partnership with Web analytics company Coremetrics to offer an integrated analytics capability for online marketing campaigns. The partnership calls for integration of the two companies technologies, allowing mutual customers the opportunity to track and measure their e-mail, search and affiliate campaigns through a single interface that automatically converts Performics’ […]

Verizon Information Service’s SuperPages.com and online communications provider eStara announced a partnership that will allow visitors to the yellow pages site to directly contact advertisers through voice over IP (VoIP). The “click-to-call” service will use eStara technology to allow users to place free PC-to-phone and phone-to-phone calls to advertisers listed on SuperPages.com, the largest Internet […]

ValueClick Turns Q4 Profit Cost-per-click ad network ValueClick reported a profitable third quarter on Thursday, saying it expected to continue returning profits in 2003. The Westlake Village, Calif., company reported net income of $1.8 million, compared to a net loss of $2.7 million a year ago. Revenues grew 54 percent from a year ago to […]

Paid search leader Overture Services announced on Thursday a deal with MSN to provide commercial search results for its Japan properties, as Overture continues its push abroad. The exclusive deal follows a six-month test agreement between MSN calls for Overture to provide paid search results for both MSN Search Pane, a search feature on Microsoft’s […]

Yahoo! on Wednesday said it would begin to bundle together premium services in a new offering called Yahoo! Plus. The company began experimenting with Yahoo! Plus in November, bundling together a variety of its premium services designed to appeal to broadband users. The new bundled packages will be arranged in tiers, executives said, to cater […]

At its annual analyst day on Wednesday, Yahoo! executives reiterated the company’s commitment to search, promising to embed it throughout the network and in its international sites. After taking in $140 million from paid search in 2002, Yahoo! executives sketched an ambitious plan to make search a major focus of the portal’s business in 2003 […]