Brian Morrissey

Sun Microsystems, employing the “dayparting” technique publishers have lately been touting, turned to the Internet to hype its new Network Computing launch event on Monday. “In terms of getting to people to be aware [of the Web cast], we took targeted media in terms of online,” said Scott Kraft, Sun’s vice president of marketing. “That […]

Luxury carmaker Lexus and MSN have launched a co-branded Web site on MSN looking to lure high-end customers with the type of content that appeals to them: jazz music, business and political news, and travel information. The site, called “Luxury for Living,” takes a soft-sell approach to hawking the Toyota subsidiary’s pricey line of sedans […]

AOL, AmEx Ink Small-Business Marketing Pact AOL and American Express announced on Monday that they had agreed to a multiyear joint-marketing deal aimed at small business owners. The deal, whose financial terms were not disclosed, calls for American Express’ small-business-focused Open Network to be the exclusive credit card advertisers on AOL Small Business, AOL’s three-month-old […]

In 2002, Google became synonymous in the public imagination with Internet search — so much so that readers of Interbrand’s BrandChannel.com site voted Google the brand of the year. The search company displaced last year’s winner, Apple, and beat out Coke and Starbucks. BrandChannel.com asked readers to rate brands on the impact they had on […]

The online advertising continued its push to show how increasing interactive media’s share of marketing budgets can pay big dividends. The Interactive Advertising Bureau (IAB) released two new case studies on Monday, finding that traditional marketers can increase their sales and brand awareness by bumping up their online advertising expenditures to between 10 and 15 […]

Technology firms, which suffered through a tough year of contracting IT spending in 2002, are downplaying brand marketing in favor of sales-focused initiatives, according to a survey of marketing executives. In a survey undertaken by the CMO Council in December 2002, which was conducted by GlobalFluency and the Aberdeen Group, 350 high-tech chief marketing officers […]

The legal battle between a group of publishers and adware maker Gator has ended, according to attorneys on the case. The settlement, reached on Tuesday, includes a confidentiality agreement that binds either side from disclosing its details. Last June, a handful of publishers — including The New York Times Co., The Washington Post Co., and […]

Dr. Pepper/Seven Up and eBay announced on Friday a marketing deal that will establish an online customer loyalty program through eBay’s online auction system. The promotion, which will begin in June, will allow customers to redeem points from bottles of Dr. Pepper/Seven Up beverages for “liquid loot,” which can be used in eBay-style bidding for […]

Overture Services reported fourth-quarter financial results on Thursday, saying it would speed its international expansion in 2003. However, the company’s reliance on partners Yahoo! and MSN continued to drive up traffic-acquisition costs. For the last three months of the year, Overture brought in $199.6 million in revenue, a 97 percent increase from a year earlier. […]

The Online Publishers Association (OPA) released a white paper Thursday that seeks to define dayparts in an effort to give publishers better metrics to prove the Internet’s strength as a marketing vehicle. The study, done with data collected by Nielsen//NetRatings in September 2002, concludes that the five dayparts exist for Internet use: early morning (6 […]

E-mail marketers saw rising failure rates at the top Internet service providers in the fourth quarter of 2002, according to a new report. The research, conducted by e-mail marketing company Assurance Systems, found that permission-based e-mail failed to reach recipients at the top 10 ISPs an average of 15 percent of the time — an […]

Reebok hopes to capitalize on the splash it made with its Super Bowl ad through a follow-up commercial poking fun at rival Nike . The spot features an unusual match-up: Reebok’s Terry Tate, the fictional “office linebacker” who metes out retribution on inconsiderate and lazy office workers, will take on Nike’s own unusual ad spokesman, […]