Brian Morrissey

Yahoo! confirmed Wednesday that it began testing a new search layout that serves up additional paid listings from Overture Services , as the portal continues to experiment with ways to embed more paid search into its site. In the test, Yahoo!’s search result page returns four shaded boxes on the right side of page with […]

Overture Services and AOL Europe announced a deal on Wednesday to expand their year-old relationship, as Overture eyes Europe as an engine for growth in paid search. The multiyear agreement calls for up to four Overture paid listings to appear at the top of the search directory pages on AOL Europe sites in the United […]

Online marketing and technology company Avenue A announced on Tuesday its first quarterly profit, crediting an increased commitment by traditional advertisers to the online medium. The Seattle-based company returned net income of $1.7 million on $44.4 million of revenues, an 82 percent increase from a year ago. The profit, while expected, was larger than analysts […]

Officials at the New York Times Digital (NYTD) said it plans to roll out a new premium ad-targeting tool this month that will allow advertisers to pinpoint ads to users based on their prior behavior on the site. The new ad tool, called “wide-angle targeting,” will allow advertisers in popular verticals, such as travel and […]

Paid search leader Overture Services announced a two-year deal to provide paid listings results on ESPN.com, while Inktomi will handle its Web and site search. The exclusive deal calls for Overture to return up to seven paid search results on ESPN.com’s search site that will appear in custom boxes. The paid listings will be part […]

24/7 Real Media said on Monday that it had sold its majority stake in iPromotions, a marketing technology company focused on the tourism industry. Separately, 24/7 Real Media disclosed that it replaced KPMG as its auditor. The company said it sold a majority stake in iPromotions to a group of investors, including current management, for […]

MSN, LendingTree Ink $10M Marketing Deal MSN and LendingTree announced a $10 million, multiyear marketing agreement that will give the online loan brokerage advertising throughout the MSN network and on specific personal finance sites. The agreement, whose exact length was not announced, includes ads across the MSN network in addition to placements on MSN Money, […]

Slowly but surely, traditional advertisers have taken to the Internet for ad campaigns, according to Neilsen//NetRatings’ AdRelevance unit. In the fourth quarter, AdRelevance found that 286 of Fortune 500 companies ran at least one online ad campaign, a 6 percent increase from a year ago. Amazon.com remained the top online advertiser, serving 12.2 billion impressions […]

It’s not often that a CEO begins a quarterly earnings call by talking about a fictional character. But on Wednesday, Reebok’s Paul Fireman couldn’t stop talking about Terry Tate, the “office linebacker” charged with righting injustices in the workplace, who Reebok introduced during its third-quarter Super Bowl ad. The response to the ad, he said, […]

SportsLine.com Improves Results, Sees Ad Revenues Fall Sportsline.com, operator of CBS Sportline.com, reported improved financial results for the fourth quarter, but said advertising revenues fell from last year. The Fort Lauderdale, Fla.-based company said revenues for the quarter were $19.9 million, an increase of 28 percent from a year ago. Net loss for the quarter […]

TiVo said on Thursday that it signed a deal with 20th Century Fox to market five Fox Studios films on its TiVo Showcase section this year. The marketing pact, financial details of which were not disclosed, will give TiVo’s 510,000 subscribers the opportunity to see movie trailers, behind-the-scenes footage, interviews with movies’ stars, and music […]

AOL Time Warner began its earnings report with the surprise, Ted Turner’s departure, and then followed with the expected, AOL’s woes. The management shakeup came as AOL Time Warner reported the continued drag on its business from its struggling Internet unit — the only business unit not to achieve double-digit growth in the fourth quarter. […]