Brian Morrissey

Tribune’s Online Ad Revenues Jump, Unit Still in Red Newspaper publisher Tribune Co. , whose stable of 12 newspapers includes the Chicago Tribune and Los Angeles Times, said on Tuesday that its online ad revenues continued to grow in the fourth quarter, although the interactive unit still lost money. Reporting after a series of positive […]

DoubleClick reported on Tuesday that the Internet ads it served in 2002 were bigger and more likely to include rich media. In the release of its fourth-quarter and full-year ad-serving report, the online ad giant said that larger ad formats, such as skyscrapers and large rectangles, saw sharply increased use, although standard sizes still accounted […]

Yahoo! on Tuesday said it hired away a top Overture executive to head its search unit. Tim Cadogan, who was vice president of search at Overture, will join Yahoo! in the same capacity. Considering his background at Overture, the leading provider of paid listings, the hiring caused speculation that Yahoo! would end its relationship with […]

MetroGuide.com, an operator of travel-related Web sites, slapped its marketing partner Hotels.com with a lawsuit, claiming the USA Interactive-owned company violated its copyright and engaged in unfair business practices through its advertising relationship with controversial ad-supported software maker Gator. The suit contends that Hotels.com and its president, Robert Diener, violated MetroGuide’s copyrights by popping up […]

With the Super Bowl over, advertisers who anted up more than $2 million for a 30-second commercial time slot are turning to Internet campaigns to maintain buzz for their brands. Take Reebok, for example. The Canton, Mass.-based sneaker manufacturer returned to the Super Bowl for the first time in eight years, running a one-minute commercial […]

In a slight nod to the power of paid search, NYTimes.com rolled out new advertising units with its new site launch on Monday, giving employers the option of paying for prominent placement for their listings. The redesign of The New York Times Co. job site is the culmination of a year’s worth of repositioning since […]

After initially trailing in Internet adoption, U.S. Hispanics are flocking to the Web and spending more time online than the general population, according to a new report released by the online unit of AOL Time Warner . The U.S. Hispanic Cyberstudy, done by AOL in conjunction with pollster RoperASW, documents why many marketers have recently […]

Newspaper publishers, both large and small, have begun to show solid returns from their online units. On Friday, The Washington Post Co. reported sharp growth in its online business. In the last three months of the year, the company said same-quarter revenue at its online unit rose 45 percent to $10.6 million. Advertising revenues for […]

Register.com Debuts E-Mail Marketing Service In its attempts to diversify from the sluggish domain-registry business, Register.com said on Thursday that it would begin offering e-mail marketing services via a partnership with Roving Software. The deal will give Register.com small-business customers access to Constant Contact, Roving Software’s e-mail marketing product. It gives businesses the capability of […]

Advertisers trying to reach consumers during the morning hours should turn to online news sites as a vehicle, according to research done for the Newspaper Association of America (NAA). The Minnesota Opinion Research Inc. (MORI) found that news sites were a dominant force throughout the day, but mostly in the morning, between 8 a.m. and […]

Univision Communications reported Wednesday that its Internet unit, Univision Online, had experienced a surge in advertising similar to that reported by top news sites, a clear sign that marketers are eager to reach Hispanics online, the group having been tabbed recently as the largest minority in the United States. In 2002, Univision said it added […]

New York Attorney General Eliot Spitzer hailed a decision by a Manhattan Supreme Court to enjoin accused spammer MonsterHut from falsely representing its e-mail marketing messages. Justice Lottie Wilkins’ ruling forbids Niagara Falls, N.Y.-based MonsterHut and its two top executives from “further engaging in any of the fraudulent, deceptive and illegal acts and practices” relating […]