Brian Morrissey

In an effort to buff up its suite of online advertising technologies, 24/7 Real Media announced on Wednesday the purchase of Web analytics firm Insight First. The deal will pair Insight First’s hosted analytics product with New York-based 24/7 Real Media’s ad-serving technology, Open AdStream, in a marketing technology platform offering that helps publishers understand […]

Having racked up nearly $80 million in losses since its inception in 1995, San Francisco-based online culture and politics site Salon announced on Wednesday it would require readers to either subscribe to the site or watch multiple-screen rich-media advertisements to gain access. “Even in the glory days of online publishing, advertising alone couldn’t pay the […]

DoubleClick reported a narrower net loss for the fourth quarter, as the company completed its shift away from its media business. For the quarter, DoubleClick had a net loss of $54 million, down from the $64 million it lost a year ago. Most of DoubleClick’s losses came from one-time charges, particularly a $65.8 million charge […]

Ask Jeeves on Tuesday unveiled the second version of its Teoma search engine, boasting a variety of improvements that the company hopes will set its community-based search apart from entrenched competitors like Google. Teoma 2.0, the first update to the two-year-old search engine, was designed with improved search relevance, new spell-checking capabilities, more search-refinement options, […]

Concerned that the war on spam has left some of their customers suffering collateral damage, e-mail marketers banded together on Tuesday to form a coalition to fight for their interests. Under the aegis of the National Advertising Initiative (NAI), 19 of the top permission e-mail providers have formed the E-mail Service Provider Coalition. The group […]

In an attempt to crack into the burgeoning African-American middle class market, Nissan North America said on Thursday it plans to roll out an ad campaign for Black History Month that will celebrate notable African Americans through history. In addition to TV, outdoor and print advertising, Nissan will feature an interactive component on BlackPlanet.com, a […]

In an effort to give its advertisers a deeper understanding of the value of keyword advertising, paid search giant Overture has bought a small Web analytics company and plans to introduce new products that calculate the return on investment of pay-per-click advertising. A company spokesman said the deal to buy Keylime Software was struck earlier […]

With Google and Overture eyeing up the nascent European search market, two leading European search players inked deals Wednesday. European paid listings provider Espotting Media signed an agreement to offer the search services of Fast Search & Transfer (FAST), a Norwegian search technology provider, along with its paid listings, thereby offering a complete search solution […]

With Internet penetration in the United Kingdom set to pass 50 percent soon, advertisers there will begin to adopt it as a viable advertising medium in 2003, according to I-level, a London based ad agency. The agency predicts that Internet ad spending this year will rise 46 percent, while pricing will remain steady with inflation. […]

As expected, Yahoo! returned solid fourth-quarter results on Wednesday, as the portal turned a profit on solid marketing revenue growth coupled with buffed-up premium services. For the three months ended Dec. 31, 2002, Yahoo! recorded $285.8 million in net revenues, a 51 percent increase from a year ago. Net income was $46.2 million, sharply up […]

Online travel company Priceline.com on Monday launched its biggest advertising push in three years to convince consumers to try the company’s name-your-own-price services for hotel rooms. The multi-million dollar ad campaign, which will include radio and Internet ads, would bring back William Shatner, albeit in a reduced role. He will narrate a series of television […]

Paid search leader Overture Services said late Monday that its fourth-quarter revenue would be higher than anticipated, but net income would fall. The Pasadena, Calif., company said it now expects revenue in the fourth quarter to come in at $200 million, up from the $190 million originally forecast. However, net income will be off, thanks […]