Brian Morrissey

With the battle for dominance in the paid search market increasingly moving overseas, paid search leader Overture Services scored an important win Friday, renewing its deal with the Freeserve, the United Kingdom’s No. 1 Internet service provider, and expanding it to include Wanadoo, the largest ISP in France. The Freeserve deal replaces a temporary extension […]

A week after the Interactive Advertising Bureau unveiled its new standard ad suite, washingtonpost.com rolled out three new ad units, including larger and flashier executions. The Washington Post site will now offer “leader board” ads, which were endorsed as a standard ad unit by the IAB. The 728 x 90 pixel ads, pioneered by CNET […]

Yahoo! Starts Premium AP Archive Yahoo! continues its strategy of adding subscriptions services, announcing the rollout of a paid service for archived articles from the Associated Press. The searchable archive will have over a million AP stories going back to 1998. The premium articles are listed below Yahoo! News search results. Each AP story more […]

The Interactive Advertising Bureau (IAB) released Thursday its third-quarter online ad revenue estimate showing a slight bump from the previous quarter, giving the trade group hope that the two-year online ad slump is finally ending. The report, done by PriceWaterhouseCoopers, said third quarter U.S. online advertising revenue came in at $1.47 billion, an 18 percent […]

With the long slide in the ad industry seemingly coming to a halt, a flurry of new forecasts have painted a fairly rosy picture for online marketing and advertising in 2003. The Interactive Advertising Bureau (IAB) and eMarketer issued a report Wednesday that pegged the online advertising industry consensus for next year’s growth at 6.3 […]

Self-service e-mail marketing provider Topica, long criticized by anti-spam advocates, has signed up with Habeas to use its e-mail warranting service, which assures Internet service providers that e-mail lists are not sending spam. With the move, customers of Topica’s free double opt-in newsletter product, Topica Exchange Service, will automatically qualify for Habeas’ Sender Warranted E-Mail […]

Teen-focused direct marketing company Alloy announced Tuesday that it acquired Old Glory Boutique Distributing, a direct marketer of music-and entertainment-related clothes and accessories, for $9.6 million in cash. The deal gives the company Old Glory’s offline and online catalog business, including a database of 300,000 names, which will be combined with the 12.5 million already […]

Admitting that the proliferation of spam has tainted the e-mail marketing industry, the Interactive Advertising Bureau’s (IAB) e-mail committee Tuesday released proposed guidelines for an e-mail ethics pledge. In the suggested Ethical E-Mail Guarantee, IAB members are required to give advertisers and agencies a set of assurances about list sourcing and management, to assure them […]

With the rollout of the latest version of its browser, Netscape joined a band of Internet service providers and Web publishers catering to users’ dislike of pop-up ads. The decision by Netscape to include pop-up blocking options in Netscape Navigator 7.01 came as no surprise, after AOL Time Warner cousin AOL announced in October that […]

With AOL Time Warner committed to using its media and entertainment assets to bolster its flagging Internet unit, the company Monday announced two executive appointments to increase cooperation between the two often-fractious halves of the company. AOL Time Warner turned to former McCann-Erickson executive William Grogan to fill the position of senior vice president for […]

Silverpop Scoops Up Epigraphx E-mail marketing company Silverpop has completed the acquisition of fellow e-mail marketer Epigraphx, an early entrant in the space. The deal, which was struck earlier this month, will bring Siliverpop an analytics platform for segmentation and modeling. Atlanta-based Silverpop plans to move customers over to its technology platform on a case-by-case […]

The Super Bowl, advertisers’ annual opportunity to reach nearly half of all Americans in one shot, promises to have a fair representation from Internet and technology companies, although a few previous advertisers have chosen a seat on the sidelines. After the dot-com boom, which saw Internet startups like Pets.com and kforce.com fritter away millions on […]