Brian Morrissey

Putting solid numbers on recent forecasts that the online ad market is turning the corner, Yahoo! predicted that its ad sales would surge in the fourth quarter, growing at least 22 percent from the same period a year ago. “The brand advertising continues to grow sequentially,” Yahoo! CEO Terry Semel told an audience at the […]

Saying unethical marketing practices are on the rise, affiliate network LinkShare said Thursday it’s brought makers of shopping plug-ins into the fold through a new member agreement that requires them to abide by strict rules against gaming the affiliate system. The technology makers signed LinkShare’s new “Anti-Predatory Advertising Addendum,” a supplement to LinkShare’s regular affiliate […]

Rich media technology provider Eyeblaster has rolled out the latest version of its desktop campaign management platform, Eyeblaster 5.0, designed to make it easier for agencies, advertisers, and publishers to collaborate on rich media campaigns. The new version boasts an array of upgrades is intended to bring efficiency to rich media ad campaigns by eliminating […]

While online advertising remains barely a blip in most companies’ ad plans, it has succeeded in gaining budget share in companies that have grown dependent on the Internet, according to a new study. The report, issued by online ad technology company DoubleClick and performed by Web measurement firm Nielsen//NetRatings, found that Internet advertising has succeeded […]

The Interactive Advertising Bureau (IAB) announced Wednesday that its ad-sizing committee recommended a standard suite of four ad sizes for publishers, the Universal Ad Package, to give agencies an easy and efficient way to design online ads to run across a number of sites. “There’s certainly been a recommendation we’ve heard very loudly that we […]

Contradicting the widespread contention that spam has reached a critical level on corporate e-mail systems, the Pew Internet & American Life Project released a survey finding workers encounter little spam while on the job. The survey results, culled from a telephone survey of nearly 2,500 Internet users, are used by Pew to argue that spam, […]

Following relatively cheery forecasts for the online ad industry’s performance next year, recent reports peg the overall ad industry as poised for a rebound in 2003. According to London-based ad agency ZenithOptimedia, the two-year ad recession will finally end next year, when the industry will post its first positive gain since the boom year of […]

DoubleClick announced Monday the release of Ensemble 6.0, a buffed up version of the campaign management product brought to it by the Protagona acquisition. Ensemble 6.0 is designed to allow marketers to easily manage and analyze campaigns across multiple channels, giving them a desktop tool to sort through information from disparate sources to figure out […]

DoubleClick reported Thursday that its third-quarter ad serving trend report found advertisers turning more and more to rich media ads. Analyzing the 144 billion ads the company served in the quarter, DoubleClick found that a quarter were rich media, demonstrating a growth rate of 34 percent compared to the first quarter of the year. The […]

Reflecting increasingly integrated media plans, and perhaps a lack of demand for interactive-only services, the Audit Bureau of Circulations (ABC) is making its standalone Web site-auditing unit, ABCi, part of its regular services. ABCi spokesperson Marybeth Meils said the move came at the behest of ABC’s 4,300 members, who wanted interactive auditing integrated with regular […]

With Google nipping at its heels, paid search leader Overture announced Wednesday it had signed a three-year exclusive deal to provide paid search listings for three CNN sites: CNN.com, CNNSI.com, and CNNMoney.com. The deal, the terms of which were not disclosed, calls for the CNN sites to implement custom search boxes on their home pages, […]

The top four search sites on the Internet are where most consumers go for referrals to shopping sites, according to a new study from Web analytics company WebSideStory. The San Diego-based company’s research unit, StatMarket, found that Google was the top place for shopping referrals, generating 27 percent. Yahoo! came in just behind Google with […]