Brian Morrissey

A new study paints a rosy picture for the advertising industry, predicting next year will be a “breakout year” for the industry as a whole and for the Internet in particular. Global Insight, a Waltham, Mass.-based research firm, said spending on Internet advertising would grow 16 percent next year, coming in at just under $5 […]

With TiVo predicting it will surpass 1 million subscribers next year, a new study has discovered advertisers are uncertain about the effects of personal video recorders (PVRs), and are ready to take the axe to TV ad budgets. The survey of 112 marketers, completed by Forrester Research and the Association of National Advertisers, found 68 […]

A study released Thursday by a Columbus, Ohio consumer research firm found that well over half of consumers use multiple media simultaneously. The BIGresearch study’s authors concluded advertisers need to adjust their marketing campaigns to take into account the schizophrenic behavior of consumers in a media-saturated age. “The implications of the research bring into question […]

TiVo, the leading maker of personal video recorders (PVR), said Thursday it would double its current growth rate and hit a million subscribers next year. The company also said its early efforts at luring advertisers were bearing fruit. Reporting its third-quarter results, San Jose, Calif.-based TiVo said it added 46,000 subscribers in the quarter to […]

Internet professional services firm SBI has signed a definitive agreement to acquire interactive services shop Razorfish for $8.2 million. The agreement calls for Salt Lake City, Utah-based SBI to issue a cash tender offer of $1.70 for all of New York-based Razorfish’s 4.8 million publicly held shares. Both companies’ boards of directors have approved the […]

Jupitermedia Buys VB-World Network Jupitermedia , the parent company of this publication, announced Thursday the acquisition of VB-World Network, a publisher of online content for Web developers using the Visual Basic programming language. The deal brings a variety of sites geared to the Visual Basic-using Web developer community to the Jupitermedia stable of more than […]

As part of its drive to buy back $75 million worth of stock, direct-marketing technology provider ValueClick announced it had bought out the rest of DoubleClick’s stake. Westlake Village, Calif.-based ValueClick said earlier this month it paid a total of $26.3 million for 9.8 million shares, including DoubleClick’s remaining 7.9 million shares. DoubleClick had been […]

In an effort to bump up its ad revenue, culture-and-politics site Salon.com has begun offering temporary access to its premium content in exchange for viewing a four-screen ad. Salon visitors clicking on an article tabbed for premium subscribers can gain access to it by viewing a four-screen commercial for the Mercedes-Benz E-Class sedan. The ad, […]

E-mail change of service firm Return Path announced it had acquired Re-Route, a provider of e-mail forwarding services to Internet service providers (ISP). With Re-route’s technology, which allows a user changing ISPs to ensure uninterrupted e-mail delivery, New York-based Return Path will expand its e-mail services offerings, which include helping e-mail marketers keep their databases […]

Just a day after naming a key executive to its interactive marketing department, AOL has laid off 90 from the group, or about 15 percent, according to a source close to the company. The interactive marketing group will be left with about 550 employees. The layoffs affected the interactive marketing group’s sales and support staff […]

Even in the face of a slowdown in air travel due to terrorist fears and the sluggish economy, the online advertising industry continued to pull in travel business, according to new research by Nielsen//NetRatings . In the third quarter, the researcher’s AdRelevance unit found that online travel was the fourth-largest sector of online advertiser, buying […]

Byte.com Goes Pay Techie site Byte.com has decided to go paid, blaming the downturn in online advertising for the move. “As with a lot of sites, advertising has never carried its weight,” wrote Jonathan Erickson, Byte.com’s editorial director, in a letter posted on the site. “Consequently, we’re faced with two choices — finding alternative ways […]