Brian Morrissey

NEW YORK — Speaking before a mostly full house on the second day of the @d:Tech conference and exhibition, Yahoo!’s chief solutions officer, Tim Sanders, urged advertisers to embrace the Internet as a way to buff up their offline marketing efforts. Perhaps reflecting the lowered expectations for the industry, Sanders said online media is best […]

A week after James de Castro left his post as president of interactive services, America Online chief Jonathan Miller brought in a colleague from his days at USA Interactive to be executive vice president of interactive marketing. In her new post, Lisa Brown will head up a marketing solutions group, which will work with AOL’s […]

In a broad advertising blitz launched Monday, IT giant HP will promote the varied uses of its technology, as the company seeks to liven up its brand image. The campaign — which will run on TV, print, outdoor, and online media — uses the tagline, “Everything is possible,” and an equation: (customer) + HP = […]

Yahoo!’s Japanese subsidiary announced Monday it has signed deals with rival paid-search providers Overture and Google for both to provide listings for Japan’s most-visited site, Yahoo! Japan. For Pasadena, Calif.-based Overture, its 18-month, non-exclusive agreement gives it a presence on four top search sites in the Japanese market, following Overture’s earlier deals with Infoseek Japan, […]

The long list of plaintiffs suing Gator just got longer. Earlier this week, hotel-chain operator Six Continents filed suit against the ad-supported software maker, charging it with trademark and copyright infringement, unfair business practices, and misleading visitors to its hotel Web sites. Six Continents’ hotel brands include Holiday Inn, Crowne Plaza, and Intercontinental. Six Continents’ […]

Web analytics company Coremetrics has rolled out a new tool to allow retail advertisers to better gauge how their marketing is working in various interactive media, including paid search, banners, affiliates, and e-mail. The Marketing Management Center will operate within Burlingame, Calif.-based Coremetrics’ Marketforce suite of ad-tracking and measurement technology. With marketing campaigns increasingly complex, […]

Search engine Ask Jeeves is taking the wraps off an advertising campaign Monday that skips the expensive TV commercials it used in its early days in favor of more sensible guerilla marketing and outdoor advertising. The company’s dapper butler, Jeeves, might no longer be a TV star, but he’s still larger than life. In a […]

Yahoo! announced Thursday it would roll out a premium e-mail package that it hopes will turn users into customers by bundling together a variety of enhanced features. The Yahoo! Mail Plus package, priced at $29.99 a year, follows on the recent test-marketing of a variety of premium services packages by the Sunnyvale, Calif.-based portal. Like […]

E-mail marketing company Silverpop Systems announced the preliminary results of a study that found the most popular e-mail programs did a poor job handling HTML e-mails, possibly presenting a roadblock to a fast-growing segment of the e-mail marketing industry. The Atlanta-based company’s study, which viewed 700 HTML marketing messages in nine of the most popular […]

iVillage reported Wednesday that the online advertising slump continued to drag on its results, causing the women-focused Web site to announce another round of cutbacks and a foray into paid search. Reporting its financial results for the third quarter, iVillage said revenue fell to $14.6 million, off nearly 20 percent from a year ago. Thanks […]

The Interactive Advertising Bureau (IAB), the Internet ad industry’s largest trade group, announced late Tuesday the election of 10 new directors, representing one third of its board. The roster of new board members has the usual suspects among the ranks of the Internet ad industry, including executives from MSN, Washingtonpost.Newsweek Interactive and SportsLine.com. However, also […]

NetCreations, Lyris Team Up Against Spam Opt-in e-mail list provider NetCreations and e-mail list management technology company Lyris Technologies announced a deal Monday to give NetCreations’ list members discounts on Lyris’ MailShield desktop anti-spam software. Under terms of the joint marketing deal, NetCreations will offer the software to PostMasterDirect members when they sign up for […]